This dashboard visualizes traffic acquisition data from Google Analytics. Apart from scorecards showing a break-up of traffic by each channel, there are donuts and bar graphs to show sessions by source for each channel.
This Google Data Studio Template visualizes Traffic Overview from Google Analytics. Page 1 of the report contains Traffic Overview which is ready to use with your own data source. Page 2 contains calculated fields in two of its charts i) Sessions by business region ii) Events/Session scorecard
A view in Google Analytics helps you focus on a subset of the data that it collects. For example, you can create a view to show only traffic to your blog. An E-commerce website can create a view to show only traffic to its product pages. You can also create a view to exclude traffic from an IP address. We take the help of 'filters' to exclude or include subsets of data.
Google Analytics is one of the most comprehensive web analytics tool. It is quite common to run into problems during implementation. This page helps you troubleshoot issues and also answers frequently asked GA questions.
Google Analytics is a web analytics tool to track and report website traffic. It is used to track user acquisition, user engagement, and goal conversions. It can also track acquisition and engagement on mobile apps.
Brian Clifton probably gave the simplest definition of Digital Analtyics: following digital “footprints” to understand the people and their experiences that leave them.
In the late 1990s, Sumantra Roy coined the term Keyword Effectiveness Index (KEI), an indicator used to shortlist keywords for SEO. The formula given by Roy remained popular for more than a decade. Later many experts have modified the formula and even come out with completely new formulas to calculate KEI. Today there are as many formulas as there are tools for keyword discovery. In this post, I recollect the original KEI formula and explain its logic.
To increase the reach and revenue of my blogs, I have been posting them on Facebook Instant Articles (IA). In a Facebook Page, you post only the teaser, link and some media. But in Instant Articles, you must publish the entire content of the blog post. This makes your blog post native to Facebook instead of being just an external link. With IA, mobile users can read the entire post on their Facebook app without having to load my website. But did Instant Articles benefit me as a publisher? This blog post contains my experience till date.
MailChimp's free plan with up to 2000 subscribers is a big pull for many newbie bloggers. There are other companies that have free plans but MailChimp offers an unparalleled number of features (IMHO). MailChimp's popup signup form has helped me grow subscribers at a fast pace in all my blogs. But the popup signup form has a few irritants that I hope MailChimp will address someday.